I'm accustomed to being stuck with the variety that someone in marketing chooses for me. To be able to pick the flavors that I want and in the quantities I want is totally awesome. No bars in this box with flavors that aren't on my list of favorites like I used to get with other brands. I hate feeling like I have to eat something I don't like because it came in the box. Every single bar is one I hand picked and love. Thank you for this fabulous option.